In your line of work, you and your team members probably know it all. Engaging this knowledge and different voices and sharing it is a great way to connect with your customers.
Referred to as thought leaders, these individuals have the talent, experience, and passion about your business. On top of that, they have an insider’s point of view that’s worthy of sharing. These are the people that can answer the biggest questions on audiences’ minds.
Using thought leadership in your content marketing strategy gives audiences information that they are looking for. Even if you use a single writer to produce the content, make sure your thought leaders are weighing in on the details. And if you’re not capitalizing on your thought leaders, here’s why you should be.
Put a Face on the Business
Thought leadership content puts a face on the business. It turns corporate staleness into a personality that your customers or clients can relate to. When you put the team’s original ideas—along with their faces and personalities—in the public eye, it humanizes your brand. Being relatable generates opportunity and can help you gain new customers.
Using thought leadership in content marketing lets you meet customers—whether B2B or B2C—where they are. Great content, written by experts, helps with customers’ decision-making, because they feel like their decision is based on trust and expertise. Thought leadership content lets businesses align with customers, because businesses can define themselves as problem solvers and providers of a customer’s specific needs.
Create Brand Affinity
One of the main benefits of thought leadership content is that it creates brand affinity. It helps businesses become part of the conversation in a customer’s journey, putting you at the forefront of their minds when they need a specific product or service. Taking advantage of your company’s thought leaders will give you an endless stream of engaging content that audiences can use and appreciate.
We can help create a content strategy that capitalizes on your company’s thought leaders. Have questions? Get in touch with us today!