Our Off-Site Marketing Efforts Allowed this Start-Up to Focus on Impacting their Market
Austin, Texas is known for being a start-up’s paradise, which makes it the perfect home base for RealMassive, a critical disruptor in the real estate tech industry. But while everything’s bigger in Texas, RealMassive’s marketing department was disproportionate to their revenue potential.
As an emerging brand set on making its mark in an industry dominated by a competitor who owns a majority of the market share, RealMassive is intent on achieving an aggressive growth trajectory and brand recognition in their field.
But first, we had to work on their brand awareness.
So, while RealMassive was working in-house on increasing their sales, adding engineers to their team, and focusing on the product, we built-in our marketing expertise to the team in a remote capacity.
Our ultimate goal was to forge a position for RealMassive in the saturated real estate tech market, and gain brand awareness from commercial realtors and other players. Our challenge was that fundamental marketing truth: If I don’t know you, I won’t buy from you.
Through consistent social media and informative, cutting-edge blog posts, as well as content-rich eBooks with detailed infographics, we introduced them to their market, grew their client roster, and created new ways to generate revenue. Here’s how:
- We got the attention of their specific audience.
- We built RealMassive’s social media presence and provided customer-centric content while engaging with leads and customers.
- We helped optimize their content for metadata, keywords, and title tags to create a lead-generating source for Real Massive’s brand.
- We focused on building expertise, trust, and credibility through content.
Over the past few months, RealMassive has expanded their marketing department from one to a team of three, and we continue to be an off-site asset assisting in the direction of their marketing efforts.
A company like RealMassive will be a market factor for years to come, and we’re proud to have a hand in helping them gain the brand recognition they deserve.
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