A Complete Rebrand for a Failing Dental Practice Resulted in Nationwide Recognition and Consistent Client Growth
The good news is that a declining dental practice was offered for a steal. The true challenge was that the deal was closing in two weeks and there was a mountain of negative reviews and a disengaged patient roster to overcome.
The reinvention of a struggling dental practice into the thriving Willow Spring Family Dentistry wasn’t easy. We were starting with zero brand awareness and traffic, not to mention the disastrous reputation their predecessor had earned.
We performed a complete rebranding in three days including developing all marketing materials and designing a reputation management strategy that relied heavily on the direct mail and social content we would create.
Within six months, Willow Spring Family Dentistry’s comprehensive rebrand overpowered any adverse reputational damage and engaged at least 14 new clients each month, which was our client’s ultimate goal.
We initially focused on sharing expertise through blog posts, social media streams, and targeted flyer and email campaigns, which ultimately led clients to Willow Spring Family Dentistry through searches. Additionally we used tools such as LinkedIn to develop referral sources within their local business community. Creativity was key to set them apart tonally from the previous practice, as was establishing a trustworthy standing in their community.
Soon enough, competitors began copying our original content for their own dental practices.
No, it wasn’t easy. But our specialty here at The Found Gen is transforming a company with lackluster leads and struggling customer engagement into a booming business with powerful brand awareness.
Why focus on brand awareness? It seems like a vague concept, with few related metrics. But whether your marketing effort is based on SEO or thought leadership, building brand awareness establishes trust, drives market performance, creates positive brand equity to overcome negative reviews, and proves the differences between you and your competitors.
We did all that for Willow Spring Family Dentistry in a quick turnaround time. Their ROI was instantaneous. We can do the same for you.
