Here’s the thing: the digital age we live in makes it easier than ever to search for the information you need and want. More than likely, a potential guest will visit your website before their trip at least once and will also likely book online as well.
(Fun fact: we even know a few Gen Z’s who have never actually dialed out from their cell phones.)
As more and more travelers are looking for fast and easy information, a hotel’s website should be able to tick all the boxes of a guest looking to plan a vacation of a lifetime. The last thing guests want is to call the hotel to get an answer to a simple question – especially one that could have been readily available at their fingertips.
That is why blogging is so essential. When it comes to hotels, we want homepages to be clean, enticing affairs with low content. We want to feel the experience jumping off the screen.
Once we’re hooked on the goods – consumers, as internet savants, then dive deep into a given site to learn more about the hotel, the area to which they’re traveling, and look for advice on things to do. That is where a quality blog steps in: to provide guests with bountiful insider information in one easy-to-find location. A robust blog can convey the tone, feel, and overall experience of the property.
The Added Benefits of Blogging:
In case you needed more reasons to convince you that your hotel property should have a well-run blog page, here’s a couple key things to consider:
- It Boosts Your SEO Rankings: Each new blog post serves as a new page on your website. Each new page, especially those providing valuable information to readers and Google users, gets you brownie points from search engines (okay, Google). Those brownie points add up to put your hotel higher than the rest on searches.
- It Engages Guests: Nowadays, it’s all about experience and engagement. If your site is just a placeholder, what does that say about the experience guests will have once they book? Give them a taste, welcome them to the experience of a lifetime, through engaging content. Keep them on your site – and keep them coming back for more. With a great blog presence, your site can act like a lifestyle experience rather than just another room to book.
- It Helps Share News: You’ve got updates, news, cool new food items on the menu. Share it on social but also on your blog. Gone are the days of traditional PR – today, most brands and businesses are leveraging their own blog as a place to share newsworthy updates to readers, guests, partners and more.
Have questions about getting started on your blog or looking for an experienced team of writers and marketers to do the heavy lifting for you? Get in touch with our team today!