Making friends in real life is easy. Tell them they look cute and they smell amazing and whoa that is a great idea you just had, and you’ve got their undying adoration for the rest of your conversation. Trust me. They’ll be back for more.
But online, it’s a bit trickier. You don’t see them at the coffee shop, you can’t run into them at Nordstrom, and you definitely do not show up uninvited to their kid’s fourth birthday party. Not cool. Never cool.
So how do you find your people? How do you build an audience of friends who not only want to hear what you’ve got to say, they also come back for more?
Easy. Here are 5 steps to finding your target audience online:
And remember: Your social media success is highly dependent on the social aspect of your presence. You wouldn’t expect to make friends at the coffee shop without extending yourself a little, would you? Tell them they look cute. Start a conversation and stick with it to the end. And hopefully, it never ends.
Call us at The Found Gen if you’d like even more ways to find your people. Heck, we’ve got about ten right here in our office.