There are so few things in life that we truly have control over, we really should be taking advantage of them when we get a chance! With social media going off the rails – or at the very least being and unreliable platform – it’s time to focus inward. Your website is one of those rare things you can fully control, use it!
It’s Like Returning to Our Roots
There was a time when having an impressive website was important to companies. Over the past several years though it seems like so many people have forgotten to keep upgrading and refreshing. Now is the time to do that. You have complete control over the content on your own site and how it is presented.
Focus on the ways you can improve your site. Does it fully represent your brand? The color palette in your logo should match your site. The overall aesthetic should complement your logo. Add some bells and whistles. If your blogs aren’t categorized, they should be. You should also make sure they are searchable so if someone only wants to see the blogs you wrote about cookies (or whatever) they can just keyword search it!
Speaking of Blogging… More!
Make sure that you’re blogging regularly. Very regularly. Four times a month should be the minimum since you’ll be spending less time on social media pursuits. If you really want to make a dent bump that up to eight times a month. The best way to achieve this is by aggressively planning. If you don’t already have a content calendar we should really talk. Take the time to make sure that your calendar is detailed and complete.
I like to fill in blog topics and notes at least six months in advance. This way I know I only have to set aside time for that task twice a year. If you fee like you need more flexibility start with three months in advance but make yourself an appointment to do the next three months. The quickest way to let your blogging goals slip away from you is to not have topics ready to go when it’s time to create! Having a space for notes about your topics is necessary. You think you’ll remember what you wanted to say. Trust me, you will not.
If this is sounding daunting, or like you just don’t have the time to devote to website building and content creation – that’s okay! That’s literally what we’re here for! It’s the only thing we do so that you can do whatever you do. Call us, let’s chat about outsourcing your marketing!