With the landscape of content marketing constantly changing, and our attention spans getting shorter and shorter, you may be wondering…is email dead? Definitely not (and here’s why). Email marketing remains an indispensable tool for business visibility, lead generation, and promoting content – it’s also super simple and direct to use. Here’s a few things to consider if you’re looking to properly utilize email marketing:
Identify Your Goals:
Before jumping into things, it’s important to set clear goals and expectations for your email campaign. Set aside some time to identify what you want to achieve from your campaigns, how much you can spend, and target goals.
Have a Compelling Title and Relevant Content:
You want to make sure that the emails sent out are actually being opened and engaged with – which is why it’s important to thoughtfully craft a captivating title that will leave readers wanting to know more. Taking the time to write a careful email can be the difference between your message ending up in the trash bin (or worse – spam!) and securing a new lead.
Personalize Your Emails:
Research shows that personalized emails have 26% higher open rates, and an improved click-through rate of 14%. People pay attention to what’s relevant to them – so instead of sending out a campaign with generic offers and broad-statement messaging, write something a bit more personalized. Your subscribers will be more inclined to open and engage with an email that is targeted directly at them, includes their name, and provides offers (products, promotions, etc.) that are relevant to their interests.
If you still aren’t sure where to go from here and need help with your email campaigns or newsletters, we’ve got you covered from dynamic design to automation, personalization, and deliverability.