If you’re sending out a bunch of content without measuring its effects, you’re going to be missing out on A LOT of important insights. For a successful marketing strategy, you need to know what’s hitting the target, what’s missing, and why. Metrics will tell you how successful your strategy is, and they’ll help you craft even better content for even better results. Learning how to analyze marketing data is undoubtedly one of the most important aspects of running a successful marketing campaign.
Analytics can help you track your impact with impressions, clicks and click-through rates. They can help you understand your traffic performance, readership engagement, and lead generation. So, with all that being said, what data should you be tracking? There’s a ton of KPIs out there, but here’s the ones we recommend looking closely at:
- Email Engagement
- Social Media Engagement
- Webpage Views
- Sales (unit/dollar volume)
- Cost per Client
- Cost per Lead
- Return On Advertising Spend (ROAS)
- Return on Investment (ROI)
There isn’t a right answer for which tool is best to measure or track your analytics – the reality is just stick with one. Much akin to tracking your weight loss on a scale – you want to use the same measuring tool if you are going to accurately track the data. Switching scales can affect your numbers and result in a lot of frustration. The same rule applies to tracking your marketing data.
Here are some of the tools that are available:
- Google Analytics
- HubSpot Marketing Hub
- Google Search Console
- Visitor Analytics
- Clicky Analytics
We know sifting through data can be a drag – if the numbers get too overwhelming, we can help!