Social Listening Tips:
Start By Giving Your Audience What They Want
Quality is what you should care most about when it comes to content. Your content needs to provide valuable information and entertain your readers, which will help you build relationships with them. This starts with knowing what they want.
Poor quality content usually reflects little knowledge of the targeted audience and their needs and wants. Personalization is the key to content that connects, but you can’t personalize without listening to your audience and understanding their preferences, interests, and the types of content that they commonly share on social media. Enter social listening tips.
Listen Before You Speak
Taking your audience’s pulse will put you on track for a successful content strategy. You can start by tracking and analyzing behaviors with a piece of content. What’s getting the most clicks? What’s getting shared? This level of social listening will help you understand what your audience and potential customers are all about.
Find Out What People Are Talking About
Where are audiences engaging with your content? The best content strategies are multi-channel, where each channel creates a different opportunity to listen to your people. Discussions change based on the channel, so you need to also know how people are using each one.
Listen to find out what topics are influencing conversations, and you can develop your content strategy to respond in the best way to get the best results. This is social listening tips in a nutshell.
Give People the Content They Want
Social listening lets you understand what people are talking about and what they want. It also helps you identify the types of content that are most engaging. Do you get more response from videos or photos? Or, do you have a high open rate on your email marketing? This information is incredibly valuable in identifying your strategy’s effectiveness and how to plan for the future.
Staying relevant in the social scene can be tough because it’s constantly changing. Social listening’s ability to let you track engagement and responses helps you stay at the forefront.
If you need a little help creating content that truly connects with your audience, give us a call. Let us help you tap into your audience and give them what they want.