Drumming up new business is both a complicated and delicate task. You don’t want to be too aggressive in your approach, but you also want to reach people in a way that leads them to engage with your products or services.
Generating leads is one of the ways that content is king. You just have to create the right type of content and use it to target potential customers.
What Is Lead-Generation Content?
A lead-generation content strategy asks people for their email address or other contact information in exchange for a valuable piece of content. While your blogs may be available online for free, lead-generation content is something special that people are willing to pay for in a sense. And, it lets you create a valuable list of potential leads.
There are many types of lead-generation content, but here’s an overview of the types that are most effective and why you should be using them:
eBooks are one of the top ways of capturing leads. Though they take time to create, eBooks let you educate potential leads, show off your expertise, gain credibility, and capture leads in the sales funnel—i.e., you can capture email addresses and other contact information while people are searching for your product or service. Always choose topics that provide valuable information and that inspire people to contact you.
Case studies tell stories that focus on you and how you’ve solved a problem for your customers. They effectively showcase why you’re an asset and what you can do. Case studies are highly valuable because they turn readers into customers.
Cheat Sheets and Checklists
Cheat sheets and checklists are examples of short pieces of content that provide valuable information that people can use for future reference. People can print out or save this content as a quick guide, and they are usually extremely willing to give you contact information to get them.
White papers work because they let you expound on a topic that you know a lot about and provide useful information surrounding the subject. You can also include a call to action so that people will get in touch with you.
Creating a lead-generation strategy takes careful planning. Let The Found Gen help you create a plan and determine the type of lead-generation content that will work best for you. Get in touch today.