Hotels are ubiquitous. No matter where you are going from small town to big city to even a remote jungle, you have options…endless options. While some customers filter by price or location or the number of stars reviewers give, they all must whittle down their options and ultimately make a choice about which hotel property to book. Good marketing can make this choice easier. It could even eliminate the decision altogether.
To guide customers to your hotel property, here are three marketing strategies you need to implement today:
- Build an SEO-optimized website – Your hotel’s website should do more than look pretty, it has to work hard. That means showing up in search results when travelers are Googling phrases like “best boutique hotels in [your city]” or “hotels near [local attraction].”
How do you do this? By consistently posting fresh, keyword-rich blog content that highlights things like local events, travel guides, unique amenities or behind-the-scenes hotel stories. Pair that with intuitive navigation, strong technical SEO and irresistible photos, and you’re halfway to converting curious browsers into loyal guests.
- Stay social – Hotels have the perfect playground for social media: stunning visuals, guest testimonials, seasonal décor, spa days, room tours and food that begs to be photographed. But it’s not just about the photo that makes marketing effective, it’s about telling a story. Use your social platforms to highlight the experience your hotel offers, and you will build instant connection with your audience.
- Nurture relationships through email marketing – Don’t underestimate the power of an inbox. Email marketing allows you to keep past guests engaged, encourage repeat bookings and promote exclusive offers. But the key to success is a tight email list. You want to make sure the right message is resonating with the right audience. When you do, not only will you benefit from repeat bookings, but you’ll likely also get referrals and grow your list through word of mouth.
Need Help with Your Marketing Strategy? Call us at The Found Gen.
Marketing a hotel, especially a niche or boutique property, means going beyond glossy photos and seasonal sales. You have to see and be seen by the people who matter most to your business. The right messaging in the right place at the right time will do this for you. We can help.
Contact us today to see how we can help you, just like we’ve helped hotels like Kamalame Cay and Kanopi House double their bookings and solidify their reputation in the travel industry.