You do great work. You know your stuff. You have the best dang law practice in the region. Now it’s time to let the people know.
You need to bring awareness to your firm. You need a killer marketing strategy focused on your specific field and area of expertise.
Here are 3 strategies you MUST include in your marketing plan.
One of the most cost-effective (and overall effective) strategies for marketing is through content. Content is king and as a law firm you can leverage your knowledge and expertise to draw in leads. The idea is simple: find the things your clients need to know that are in your wheelhouse and give them what they want. In practice it takes a lot of research, client intel and a deep dive into keyword phrases, but if you’ve done your due diligence, content marketing will give you the best ROI year after year.
Content marketing can look different for every business. You need to know your brand and really know your clients to identify which type of content will work best for your law firm. Blogs are a no-brainer for pretty much every law firm. Beyond that you could think FAQs, case studies, how-to videos, newsletters and more.
We have some opinions about SEO. Namely, that repeating the same keywords a hundred times is NOT an effective marketing strategy. Content is the only lasting and effective way to boost your rankings on Google, so that’s one of the key reasons we push content so hard. But with a solid SEO campaign, through the use of valuable content, you can boost your search results rankings.
You NEED to get on that first page of Google. 75% of people never go past the first page results. With an effective SEO campaign you can use targeted keywords, great titles and meta-descriptions, optimized images and more to bring traffic to your site, build your authority and raise your rankings.
And yet, this is why it’s so important to re-evaluate what that first page is for your firm – and where you should be ranking higher. All too often, people want to rank top on “Law Firm + City” but *news flash* people are not using the Google search bar like that anymore. They are savvier – and asking big, bold, direct, and pinpointed questions. THOSE are the pages you want to rank on.
Great website optimized for mobile
Of all the investments you make in your business, put a great website at the top of the list. People don’t have patience for clunky websites with poor navigation that look like they came straight out of the 90s. Build a website that takes your users’ experience into account. Meaning, make it easy to navigate, easy to find what they’re looking and easy to contact you directly.
And if you haven’t optimized your site for mobile, you’re potentially losing half of your leads. Many people are searching from their phones and if a website isn’t optimized for mobile, they’ll get frustrated and move on. Make mobile-first optimization a top priority for your marketing and business strategy.
Ready to start your campaign and see some serious ROI?
We’re ready to put on page 1 and bring your law practice to the next level. Let’s talk!