It won’t shock you—or maybe it will—that blogging definitely benefits your business. But, what may actually come as a shock is the amount of time and effort blogging truly takes. If you’re on the fence about blogging but can’t make the time commitment, it may be time to hire out your content writing.
Having a well-maintained and current blog positions you as an expert in your industry. It’s a great way to educate potential clients and solve their problems, and it sets you up to be discovered in more ways online. But, creating thoughtful, powerful content is as time-consuming as it is beneficial.
Here are some reasons why hiring out your content writing makes sense:
- There’s never enough time
Running your own business takes a lot of work and time. A well-written, detailed blog post often takes, at the very minimum, a few hours to write. Juggling your client and customer commitments is enough without having to create a content strategy and write blogs. A good blog copywriter will save you so much time and stress.
- Writing isn’t your favorite
Writing isn’t everyone’s preferred method of communicating. Some people dread writing to the point where it will never get done or the quality will suffer because of your lack of passion for writing. If blogging isn’t in your wheelhouse, there are plenty of people—like us—who would love to take it over. It’s definitely OK to utilize someone else’s passion for writing to enhance your business’s presence online.
- You need an outside perspective
When you’re so close to a topic, it can be hard to write about it in terms that are easy to understand by your targeted clients. If you need a set of fresh eyes to bring an outside perspective to your topics and writing, a copywriter is a worthwhile investment.
- You need a committed marketing strategy
The best time to hire a blogger is when you’re looking to create a sustainable strategy that results in more leads over time. Businesses that blog see 97% more hits to their website than businesses without a blog. It may take your blog awhile to build momentum, but once it’s had time to kick in, having a blog can really drive business to your website.
A blog can help you make a lasting connection with your customers and audience. Hiring out your content writing to a skilled copywriter gives your blog the strong foundation it needs to increase your web traffic and overall business. Need some help with your content? Let’s talk.