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Ghost of Marketing Trends Past: Why Trends Come and Go

October 25, 2022 by James Schulman

Ghost of Marketing Trends Past: Why Trends Come and Go

The first time you see a new idea, it catches your eye. If it’s unique and the timing is just right, it might become the newest trend. The trick in trends is to hit the sweet spot but move on to something new before it becomes tiresome.

For a while the different versions of a new trend are still new enough to get positive attention while having become familiar enough to be comforting. The longer a marketing trend hangs around the more likely it is to become trite. In a spooky context – if you were the first one in your neighborhood to get the giant, 12 ft skeleton your decorations were the coolest!

If you miss a trend the first time you might be able to swing back around to it after some time has passed to cash in on the nostalgia factor. People are drawn to things that are both new and familiar simultaneously. The way you might find yourself humming along to a song you’ve never heard because a bit of an older, popular song is part of the new one.

Is Trend Marketing for You?

Not every marketing trend will work for you, even if you do get the timing right. For example, unless you’re already experienced at creating and editing video content there’s no reason to create a TikTok account for your business.

Think of it like peer pressure in high school. The most important aspect of any marketing strategy is to stay true to your brand. If you find a trend that does fit into your brand identity jump on that! On the other hand, no matter how edgy and cool a trend seems if it strays from your branding, it’s definitely not worth straying from your plan. Don’t let the lure of being in the In Crowd tempt you away from your own, unique style. No amount of 80’s couture will ever be as cool as Molly Ringwald in a homemade dress. Stick with your own curated style first, and only use trend marketing as an accessory.

If you need a style guru, reach out to us. We love to help our clients figure out their own, personal style.

Filed Under: Digital Marketing Tagged With: Marketing, Trends

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