We’re sure you’ve heard it before, “storytelling drives business,” or things like “I’m a storyteller,” from your local hairstylist or toymaker. The truth?
They are. You are. Everyone is. So long as they are telling stories.
Your brand should be sharing tales. Why? Because ever since time immemorial stories have been what truly connects us together. They are, in essence, the tie that binds.
When you share a story, people listen. They search for how it resonates with their own experiences. That’s why storytelling is a powerful marketing tool.
Having a compelling story humanizes your brand and fosters customer connection and engagement. Any content you put out into the world should provide value to your readers instead of feeling like a grimy sales ploy.
As you start to think about how to turn your brand into a content marketing storyteller for the ages, be sure to keep in mind these little tips:
Promote a Lifestyle, not Just a Product
You can promote your brand all day long, but until you show how your brand lives in the actual world, not just on a shelf or in a box, people will remain uninvested. When it comes to branding a lifestyle, you want to focus on finding out what kind of person your customer wants to be and then giving them the tools (your product) to do so.
Focus on the Human Element
Using facts and figures in your content marketing strategy can sometimes be helpful, but people are drawn to stories, vibes, and emotional connection. The more personal you can make your business seem, the better. Instead of reporting information, focus on personal accounts and narratives that can provide readers with more value.
Getting people to like and trust you turns window-shoppers into loyal customers to your brand.
Get Help Telling Your Story
It is sometimes difficult for business owners to see their companies from an outsider’s perspective – marketing experts can help you understand the kind of stories your customers want to connect with and how to implement them into your marketing strategy.
At The Found Gen, we pride ourselves in the fact that our content marketing strategies are focused on your readers, your customers, your fans, and well – your soon-to-be-best friends. We create engaging content that not only tells your story – but weaves it into theirs.
Sounds tough? For us, it’s fun.
If you’re ready – we’re ready. Get in touch to learn more about how we can build a strong brand storytelling strategy for your business.