For all the puzzle masters out there, you know just how frustrating it can be when you are about to finish your 1,000-piece puzzle and the last piece has gone missing! Your challenge feels unresolved and you’re tempted to scrap the whole project. Your effort feels wasted if you don’t get to experience the satisfaction of clicking in the last piece.
Well, your content marketing strategy is a bit like a puzzle too – you need all the pieces in order for it to look, feel, and perform completely. You can’t afford to lose a piece, especially the critical frame to hold it all together. So what are those essential elements, you ask? Here goes:
- Blogs – their purpose is to keep you relevant and engaged with your audience. It also keeps your website fresh and pleases the Google gods. More content equals better SEO equals more people landing on your site and finding answers to their questions.
- Newsletters – this is your monthly (or so) ‘hello’ that you shout out to your customers and will-be customers. It’s an easy touch point to make sure you’re not forgotten and an opportunity for you to be helpful and provide value. Like a puzzle, newsletters tend to match up just perfectly next to your blog content.
- Social media – the ultimate interactive medium, social media – be it Instagram, LinkedIn, Facebook, Twitter – is where you to go see and be seen. It’s your platform for hearing what your customers are talking about and your opportunity to jump in with a solution. You can also keep a keen little eye on your competition, too.
- A big hub piece to tie it all together – Anchor your content marketing strategy with something big to communicate your core message. For some, an eBook works well to achieve this feat. For others, their hub piece may be a webinar, white paper, or website overhaul. Whatever it is, it has to fit your business needs as well as effectively round out your content marketing strategy.
Marketing your business sounds hard – and don’t get us wrong, it does take time and work and effort to nail the right messaging, but when you do the little things right, you end up with a cohesive and complete strategy that will work every time.
Make sure you never lose a key piece of your content marketing puzzle by getting in touch with us at The Found Gen today.