The Role of Email Design and Layout in Increasing Open Rates
You’ve written the perfect subject line. You’ve optimized email frequency and timing. You’ve crafted compelling copy. Check, check, check and check. But if your email
The Role of Timing: When to Send Emails for the Best Open Rates
There are so many variables to a successful email marketing campaign. Crafting the right message to the right readers at
How to Write Subject Lines That Boost Your Open Rate by More Than 30%
You can have the most interesting and insightful email ready to enrapt your readers, but if they don’t open it…well,
AI Can’t Build Relationships: Why Content Professionals Are Key to Connecting with Your Audience
We buy from people, not machines. This adage is as true today as it was a hundred years ago, but
Should You Use AI to Generate Social Media Posts – Including Graphics + Imagery?
Don’t. Just don’t. Here’s why. If you want to build trust with your audience, you must be authentic and true
Who Owns the AI Content You Generated to Market Your Business
Artificial intelligence (AI) has ushered in yet another wave of technological change, and with it come opportunities and concerns, particularly
From Spam to Inbox: Improving Your Email Open Rate with List Hygiene
You’ve got a great subject line, your content provides plenty of value, you’re sending at precisely the right time….and yet
The Pros and Cons of Using AI to Generate Content for Your Business
Anyone who’s sat by their computer primed to pump out content only to find themselves staring helplessly at a blank
Why Frequency Matters: How Often to Send Emails for Optimal Open Rates
Email marketing is a complicated game. So many factors can influence the success of a campaign, from your subject line
What to Expect in the World of Marketing in 2025
Ready or not a new year is upon us, and with it comes uncertainty tinged with opportunity. While no one