Corporate sustainability reports have evolved into one of the most impactful branding assets for marketers. As stakeholders increasingly scrutinize how companies invest in environmental, social and governance (ESG) initiatives, these reports offer a powerful platform to share your story, earn trust and create connections with both consumers and investors.
When done well, visual storytelling can bring your sustainability initiatives to life in a way that data and text alone never could. Fortunately for us, we get to have our hands in this task every day and help companies like Carnival Corporation & plc tell their sustainability story authentically and effectively—all while helping them shape the future of sustainability report design in their industry.
To see some of the fruits of our labor, read on below, and if you need help with your corporate sustainability report or any other marketing and design initiative, reach out to our team at The Found Gen today.
Doing Business Responsibly from Ship to Shore
Carnival Corporation & plc came to us with a big ask. Edit and design a 130-page sustainability report. Did we blink? Did we balk? Did we falter? Not a chance. We welcomed the opportunity to dig into the details of how Carnival Corporation & plc is committed to responsibly operating its cruise businesses around the world.
And we learned a thing or two while we were at it.
- Did you know there are biodigesters (yes, you read that right – biodigesters) installed throughout the Carnival Corporation & plc fleet to efficiently break down food particles to create less waste?
- Did you know that in 2024, Carnival Corporation & plc installed more than 1,800 solar panels at its Amber Cove Cruise Center in the Dominican Republic, and these panels now supply 80 percent of the port’s energy demand?
Carnival has set ambitious and transparent sustainability goals, and they are well on their way to achieving them. A strong message can take you far.
A Look at Our Design
For the sixth year, we were tasked with designing a new look and theme for their sustainability report — one that highlights Carnival Corporation & plc’s achievements this past year.
Working hand-in-hand with our client, we were able to come up with a unique design aesthetic that highlighted the corporation’s accomplishments and delivered a final product that resonated with investors and guests alike.
Some of our favorite aspects? Designing a clean and modern report that represents how Carnival is looking to the future — to new technologies and innovative opportunities that allow them to continue their mission of doing business responsibly.
How Are You Connecting with Your Audience?
To effectively engage with your audience, it’s imperative to understand what matters most to them. Meeting them where they’re at is no easy feat. If you need help building stronger customer connections through written and visual storytelling, give us a call today