The real estate industry is packed with professionals trying to out-bus-bench and out-billboard the others. Maybe you want to follow this playbook to grow your business, too, but trust us when we say there’s a better way.
The truth is agents who consistently land listings aren’t getting them from drive-bys; they’re building their pipeline strategically: through time-tested relationship-building and effective content marketing.
If you’re ready to level up your real estate practice, here’s where to start:
Make Sure Your Brand is Doing the Heavy Lifting
Your personal brand should be working just as hard as you are. If your marketing materials, website or social profiles are outdated, unclear or forgettable, it’s time for a refresh.
As a real estate agent, you need to create a consistent brand identity with colors, font and tone that match your target clientele. Focus on credibility and connection as you build out your brand. People want to hire a real human they trust.
Work Your Connections
Your best source of future listings is your past and present relationships. You have to stay in touch. Send monthly newsletters with local real estate tips, market trends or recent wins. You might also consider sending a small holiday gift with a quick personal note. By staying top of mind with your past clients, your portfolio is bound to grow.
Go Hyper-Local with Your Marketing
Trying to be everywhere at once rarely works. Instead, zero in on specific neighborhoods or property types where you want to grow as a real estate professional. Then, you can implement marketing tactics like:
- Using geo-targeted ads to show up in front of sellers in specific zip codes
- Mailers, especially when they offer value (think home maintenance checklists, market reports, coupons or even personalized notes)
- Sponsoring or attending local events. Name recognition goes a long way when homeowners are deciding who to trust with their listing.
Position Yourself as a Local Market Expert
Sellers want someone who understands their neighborhood better than Zillow ever could. Become the local market expert – and then market your expertise!
- Double down on SEO and content marketing by posting blogs weekly and optimizing your website with keywords people are actually searching
- Leverage photography and videos on your social media accounts
- Offer free home valuation consultations
- Regularly share market stats, listing tips and neighborhood updates
Need Help with Your Marketing Strategy? Call us at The Found Gen.
Need help crafting the right message, building a real estate marketing strategy or revamping your digital presence? We’ve got the tools, team and talent to help you stand out in the competitive real estate industry. Contact us today to learn more about how we can help you grow your listings.