We hear it all the time from businesses embarking on their social media marketing journey, “how can we get more followers?” And while large follower counts might look impressive, they’re all but irrelevant if they’re the wrong audience or not engaged. It can be easy to get lost in the appearance of big numbers, but what really matters is data that tracks your impact with impressions, clicks and click-through rates
There’s a ton of KPIs out there, but here’s the ones we recommend looking closely at:
- Impressions
- Email Engagement
- Spend
- Clicks
- Social Media Engagement
- Webpage Views
- Sales (unit/dollar volume)
- Cost per Client
- Cost per Lead
- Return On Advertising Spend (ROAS)
- Return on Investment (ROI)
Analyzing these metrics will tell you how successful your strategy is, and they’ll help you craft even better content for even better results. They can help you understand your traffic performance, readership engagement, and lead generation. After all, the more you know, the better you can target and reach the people that really matter to your business needs.
Despite how overwhelming it can feel to track, manage, and interpret, data can guide some pretty big and important decisions when it comes to who you target, how you target them, and the most effective ways to continue to engage them.
If you’re ready, we can help ensure that your metrics and marketing stay perfectly aligned for growing your business. Take the next step today by getting in touch with us at The Found Gen.