Social media seems to rule everything around us. Online channels appear to be taking over the minds and hearts of consumers (and politicians) across the globe. With the landscape of marketing changing so much, and our attention spans getting shorter and shorter, is email dead?
Not even close.
Email marketing is still alive and kicking and it remains an indispensable tool for drawing in new customers, retaining old ones and building brand awareness. Email marketing is one of the simplest, most direct and most effective forms of marketing. Sorry TikTok, but you’re not monopolizing the marketing world just yet.
Let’s take a look at some of the top reasons why email marketing trumps so many other marketing strategies. We’ll start with the staggering number of email users across the globe. In 2019, there were 3.9 billion email users and by 2024 that number is expected to rise to 4.48 billion users. That’s more than half the people on the planet!
Top reasons to use email marketing
In email marketing the big idea is that you are speaking to a base of subscribers that has already invested in your brand. Rather than speaking to a bunch of strangers in a crowd, you’re talking directly to people who are already sold on your product or service, or are in the process of converting.
For all these reasons and more email marketing is effective because it’s: targeted, measurable, cost-effective and invites engagement.
- It’s targeted to reach exactly who you want to reach. If your email list is robust enough, you can target by lead status, demographics, location, etc.
- It’s measurable because you can gage the success of your campaign with key metrics like open rate, bounce rate, click-through rate, etc. With these kind of analytics at your fingertips you can measure and modify your campaigns to make them the most effective.
- It’s cost-effective as heck! Want the most bang for your marketing buck? Email marketing has an average return of $54 for every $1 you spend. That’s a 5300% increase. That kind of ROI is almost unheard of in marketing.
- Finally, email marketing is great for engagement. On Facebook, Twitter and Instagram, the engagement rate averages at less than 0.6%. The average open rate of emails is 22.86% with a click-through rate of 3.71%. Yeah, social media can’t touch this…
While nothing in marketing is foolproof or guaranteed, email marketing ranks high among the most effective forms of communication and sales. That’s why we preach it. That’s why we will keep singing its praises.
Long live email marketing!
And, hey, if you need help with your email campaigns or newsletters we’ve got you covered from seriously great design to automation, personalization and deliverability – oh and not to mention, dynamic content that’s sure to tickle the fancies of your audience. We put the “Eeee!” in email.