There’s no doubt that social media can be a powerful marketing tool for real estate professionals. Visual platforms like Instagram lend themselves particularly well to the industry since so much of real estate is about pictures and videos. When used effectively, social channels can significantly expand your reach and help you sell more homes. But success hinges on strategy. Social media marketing comes with advantages and limitations, and if you want it to work for you, you have to harness its best features.
Making the Case for Social Media Marketing in the Real Estate Industry
Social media platforms offer increased visibility, targeted lead-gen opportunities and a space to build out your personal brand as a realtor. They’re also a way for you to meet your audience where they’re at, whether that’s on Instagram, TikTok, Facebook or LinkedIn.
Bear in mind, however, that posting alone won’t get you clients. Social media marketing is a long game that requires consistency and effort. You must regularly post engaging, high-quality content that resonates with your audience if you want to move the needle.
How to Make Social Media Work for You
To effectively leverage social media as part of your marketing toolbox, you need to approach your posts strategically. Here are some tips:
- Show more than just listings – Become a trusted resource for your readers. Post tips for buyers and sellers, spotlight local businesses, feature the latest market trends or drop behind-the-scenes content. You want to build your brand as an authentic and personable industry expert.
- Use video – Reels, walk-throughs, “day in the life” clips, you name it – video boosts engagement and helps build trust faster than static images ever will.
- Engage back – Don’t just post. Respond to comments. Like and comment on others’ posts. Start conversations in DMs. Social media is a two-way street.
- Be consistent – A one-and-done approach won’t cut it for social media marketing. Develop a posting schedule and stick to it.
- Consider targeted ads – If you’ve got a listing to promote, don’t be afraid to invest a little in advertising. It’s one of the most affordable ways to reach potential clients right where they scroll.
Have Questions About Social Media Marketing? Call us at The Found Gen.
Social media won’t replace bread-and-butter real estate marketing tactics like networking, local engagement and referrals, but it’s a critical piece of a real estate marketing strategy. When used well, it can amplify your brand, connect you with buyers and sellers and keep your name top of mind for future investors.If you need help building a real estate social media strategy that works for your business, give our team a call at The Found Gen. Contact us today to learn more about how we can help you grow your listings.