When it comes to marketing, you always need to be a few steps ahead. You need to plan ahead, write ahead, strategize ahead. As a marketing agency, we live at least two full quarters ahead of the rest of the world (which truly becomes problematic when we’re rushing to buy holiday gifts for friends and family in July).
So, in the wide world of marketing – when you are implementing strategies from years past, well, you are living in a whole different historical era than your counterparts.
So, what to do? Simple: bury that noise. Send it off with a ceremonial Viking funeral, if you will.
Out With the Old SEO, In With The New
It is simply no longer possible to get good search traffic to your site with old school SEO tactics. In the past, SEO keyword stuffing and Alt Tag optimization was effective because search engines were not very sophisticated – they did not have the ability to detect and penalize websites that were using manipulative SEO techniques.
Now, things are a bit more advanced. Machine learning has helped make Google Search become much cleverer and is now able to detect and penalize websites that use outdated SEO techniques.
Good Content is the New SEO
When it comes to successful SEO tactics, Google spells out what they are looking for – good content.
You see, they make money from selling ads. Their ads are worth more if their organic search results are more accurate. So, Google wants your website to have relevant content that answers the questions your audience is searching for.
Content marketing is the process of creating and distributing high quality content to attract and engage an audience. Content marketing is much more effective than outdated SEO tactics – it is an honest and transparent way to attract and engage an audience through storytelling and genuine content. It’s also the best way to build relationships with an audience, which makes them more likely to trust and become loyal to your brand or business.
Instead of over-optimizing for keywords no one actually searches for, try answering the questions you always get from people each and every day.
The content must be relevant to the audience and offer something of value, such as insights, tips, or entertainment. We’ll admit, it takes quite a bit of time – but the results are well worth it.
If you’re still using old-school SEO tactics, it may be time to try something new – and if you need help, we’re just a phone call away. Get in touch anytime.
Social Media: What is it Good For (in Marketing)?
Way back in 2010, most business owners had no urge to be on social media – that’s where their kids wasted their time, not where you obtained new clients.
Then, once they realized that social media was the new town square and clients were accessible on it, things started to change, and every business owner wanted to spend all their marketing time dedicated to getting new leads on social.
These days – for the most part – people go on social for entertainment. Yes, the CEO of that company you want to land is on Instagram – but they use it to look at cat videos, not new CRMs.
In 2022, the most successful social media marketing campaigns center around building a network of people that can refer business to you regularly. Sure, viral posts are still great and get you a lot of awareness – but getting a post to go viral is the goal of most people on social these days. And the truth is Twitter has a different main character everyday. You don’t want to be that main character.
If you’re looking at how to make social media drive leads for your business, we are more than happy to schedule a consultation.
All in all, we could wax poetic here for hours about what marketing strategies deserve the poshest of send-offs, but truly there may be too many to count and you may be asking for your own funeral procession at the end of our long, long list.
Our best advice? Look to a professional marketing team to assist you in staying top-of-mind, engaging, and ahead of the curve when it comes to your business. And hey, we’re just a phone call, email or DM away.