SEO

Are You Marketing to People or Algorithms? Yes, It Matters.

Guess what? Real people buy your products and services. Algorithms do not. I’ll hold for the gasps. Shocking, I know.

Someway, somehow, we’re already halfway through the year. If it weren’t for rooftop happy hours and outdoor BBQ, we wouldn’t

Quick fixes can be awfully appealing. But like any slapdash job, the walls will eventually crumble and sometimes they can

James Schulman / February 10, 2026

Spoiler alert: you don’t need a massive marketing budget to make a meaningful impact. In fact, some of the most

Marketing is a long game, but it shouldn’t feel like guesswork. Whether you\’re posting consistently, sending emails, running ads or

The rise of AI-powered tools like ChatGPT is shaking up the way people search for information online. From answering questions

Creating high-performing, SEO-friendly blog content doesn’t require AI magic, even if it might feel that way sometimes. With the right

In business, standing still is the fastest way to fall behind, and because your website is the face of your

There’s wistfulness to the wandering, but if you truly want to reach your destination, you need a map – and

When it comes to winning over clients, trust is the currency that matters most. You can have the flashiest website,