You can have the most interesting and insightful email ready to enrapt your readers, but if they don’t open it…well, you’ve wasted time and effort.
Don’t waste time and effort! Maximize your messaging by creating subject lines that spark curiosity, create urgency or offer clear value.
One place to start is to harken back to your high school English class days. Whether you were preparing to write that 5-paragraph essay or deliver a demonstrative speech, your teacher likely shared suggestions for making your introductions stand out. Asking a question or sharing a startling statistic are classic “hooks” to grab a reader’s attention. Your subject line needs to be your hook. Here are some more suggestions to help you entice readers to click “open” on their inbox.
Create a Sense of Urgency
FOMO is real. A now-or-never headline can sway even the most click-resistant readers to take immediate action. An example might be: “Last Chance! 50% Off Ends Tonight!”
Make it Personal
Emails with personalized subject lines are 26% more likely to be opened. Use the recipient’s name (e.g., “John, Your Exclusive Offer is Waiting!”) or reference past behavior to stand out in the inbox. To take that personalization up a notch, you can also try segmenting your email list. This allows you to tailor your messaging even more.
Use Numbers and Stats
Tune in to your data lovers by giving your subject line something numeric to stand on. For example, “5 Proven Strategies to Double Your Leads.”
Ask a Question
A well-crafted question piques curiosity and encourages engagement – “Are You Making These Email Marketing Mistakes?”
Keep it Short and Sweet
Many email clients cut off subject lines after about 50 characters, so keep it concise. Aim for 6-10 words that pack a punch: “Boost Sales with This Simple Trick!”
Leverage the Preheader
Another way to maximize open rates is by taking full advantage of the preheader (or preview text). This is the short snippet of text that follows the subject line in your inbox and gives a glimpse into the email’s content.
For example, if the subject line is “Boost Sales with This Simple Trick!”, the preheader might read: “Ready to ramp up sales? Consider this game-changing strategy.”
Steer Clear of Spam Triggers
An email won’t be open if it heads straight to spam. Avoid words that make exaggerated claims, unrealistic promises and otherwise sound spammy.
Need Help Crafting Clever Subject Lines that Convert? Contact Us at The Found Gen
A great subject line is the key to higher open rates, better engagement and ultimately, more conversions. Don’t be afraid to experiment to see what works best for your audience, and if you need help making your email marketing work for you, call our team at The Found Gen today.