Don’t. Just don’t. Here’s why.
If you want to build trust with your audience, you must be authentic and true to your brand. Using artificial intelligence to plug and play content and images on your social media accounts is neither. Audiences will take note. And that’s before we even get into a conversation about copyright issues.
The Double-Edged Sword
AI-generated content including text, graphics and imagery sounds like a dream, and in many ways it is! These tools deliver “creative” work in seconds, which means you don’t have to wait for your coffee buzz to kick in before your brain really amps up. Moreover, experimenting with AI can be fun. There’s a thrill in anticipating what will color your screen after you hit enter on the keyboard.
But fun and games aside, some of the biggest problems with using AI-generated content to market your business have to do with copyright protections and ensuring brand consistency and professionalism.
In terms of content ownership and copyright protection, U.S. Copyright Laws only protect against human-made creative endeavors. So, if AI creates a sweet logo for your business, no one’s going to be able to stop an up-and-coming competitor from stealing it. Worse yet, who’s to know if AI didn’t steal that logo from someone else? Then, suddenly you will find yourself with a very big problem because, in case you haven’t heard, lawsuits are expensive.
Quality Control Concerns
Another issue with using AI to generate social media marketing materials is that you run the risk of breaching brand standards. AI tools are machines. They can’t achieve the same level of creativity as your design team or marketing agency, and they can severely miss the mark on nuances required in human interactions. Moreover, they may deliver inconsistent, inaccurate or poor-quality posts. In many ways, generative AI feels too good to be true, and, well, that means it probably is. The best way to balance technology with personality is by adding the human element to your marketing endeavors. We’re here to help. Call us at The Found Gen today.
About James Schulman
James Schulman is the co-founder and Managing Partner of TFG Marketing + Design, an Austin-based marketing and design agency founded in 2011. He leads the company's SEO, GEO, and data strategy practices across 16+ US states and 45+ industries. His work has driven results including 1,000%+ website traffic growth for a Florida law firm and a content strategy generating $3M+ in annual consulting revenue for a construction firm.
