What to Look For When Hiring a Content Marketing Agency
Content marketing is a multi-step process that involves generating ideas, creating strategies, writing, publishing, and promoting. It can be overwhelming for those not accustomed to the process.
A good content marketing agency is highly productive because they have a plan for systematically moving through all the steps. And they should be more than happy to talk to you about their process. If you’re ready to embrace a content strategy and are looking for an expert team to help, there are several things to look for.
Here is what to look for when hiring a content marketing agency:
They Look for Ideas Everywhere
Topic ideas for content, whether it’s a blog, social media post, or e-book, can be found just about anywhere. Content teams examine industry trends, listen on social media, conduct research, and constantly read all kinds of information to create ideas for the best content for you.
Ask them how they come up with ideas.
Not only do content teams actually do the writing for you, they also create strategies for distributing and promoting the content. This includes identifying what channels are most appropriate for your content and how frequently to push out content.
Ask them how they build a comprehensive strategy.
They Know What Type of Content You Need
Along with strategizing on the distribution and frequency of content, top teams will help you determine the types of content that you need. They will examine your business and marketing needs, and identify what can best benefit you when it comes to content. They’ll help you decide if you need blogs, social media, e-blasts, or other content.
Ask them for recommendations on the spot.
They Help You Identify Your Goals
Another key aspect of content strategies are identifying goals and taking steps to meet them. Are you trying to drive more people to your website, grow your email list, or increase sales? All of these things are critical in creating a strategy and measuring results.
If they don’t ask you about your goals, be worried (and ask them why they didn’t ask it in the first place).
They Handle the Content
Professional and productive content teams create the content for you. This includes idea generation, writing, and editing everything before your final approval. They do all the work for you.
Ask them about their internal process.
They Are Organized
Organization is key to a successful content campaign. Content teams keep everything organized. They create schedules for writing and posting, and generally just keep track of everything.
If they don’t show you their organization as part of explaining their internal process, ask them about it again.
They Get Results
Content done right gets results. That’s why a productive and professional team is essential. Their organization and knowledge is essential in helping you reach your content goals. Plus, they’ll even help you measure your results.
Ask to speak with a current (or former) client.
If you have any other questions about what to look for when hiring a content marketing agency, feel free to get in touch with us today.