You’ve heard the saying, “a blog a day keeps the SEO Ninjas away.” Okay, so maybe it’s not quite like that but blogging is the healthiest thing you can do for your business’s marketing strategy.
Over ten years ago when we formed The Found Gen, it was commonplace to have to explain to businesses why a blog was an important factor in their overall marketing strategy. Most people simply thought of a blog as a daily diary for bored adults who liked to overshare.
Today, blogs have become more widely accepted and used on most business websites across the globe. And yet… businesses are still not taking the practice seriously as a main driver of potential new clients and revenue.
In fact, many businesses will spend more money (and we mean boat loads more) on social media management and ad buys than they will in original blog content.
The genuine misinformation campaign on behalf of social platforms as to their effectiveness for businesses, along with the immediacy of a live feed, causes businesses to mis-align their marketing budget and priorities year after year.
The Skinny on Blogging
When it comes to the digital landscape there are only two things your business can control: your website and your email list. That’s why both are the most valuable parcels you have online.
Every time you publish a new, original blog post you are essentially adding a new page to your website. Ideally, your blogs are rife with pertinent information that your potential customers are looking for – or better yet – Googling. Every 28 days or so, Google crawls the entire internet. All of it. In that time period, if you have added more original content and pages to your website, Google logs it. They note that you have an active site that is providing valuable information. If you continue to provide answers that people are typing into Google’s search bar – then Google will start to note that it can turn to your site as a place to provide its users with valuable information. The longer readers are on your site, the more blogs they read – Google notices. And Google rewards.
The Real SEO
Blogging is the best SEO you can do for your website. You control it. You manage it. You own it. You are also not paying some “SEO Ninja” or company thousands of dollars to do something to your site that they can’t explain transparently – and eventually hold your site hostage.
Editor’s Note: This is really a sad story we hear regularly. If you are paying a company to manage your SEO but they have full control of your site and aren’t being direct in answering what they are up to – give us a call today. Friends don’t let friends spend money for nothing.
By having a robust blog strategy, you are able to cultivate a strong presence online where you (bonus!) provide great information to potential clients who are more ready to buy or hire you from the start. If you have an SEO strategy in place but aren’t blogging, you don’t have an SEO strategy.
How to Blog in 2022
This year, when you’re developing your marketing strategy be sure to add blogging. We always recommend starting with four blogs a month, or one a week. If you’re already blogging that much – great! – now up your game, try six or eight blogs each month.
If blogging is too time-consuming and not something you are able to handle on your own – consider outsourcing to experienced professional content writers. This is key. Don’t just hire someone on Fiver or your best friend’s cousin’s nephew. Content writing is an art form. Content writing for business is a whole different ball of wax.
Find a team of professional writers and marketers who research your company, your industry, your tone, your audience, your information and more. And honestly, spoiler alert: you’ve just found one. Get in touch with our team today if you’re ready to start blogging for your business.