Have you ever had a friend who you spent so much time with that people would get confused and call you by each other’s name? That’s what it’s like with marketing and sales. They’re together so much that people see marketing, but they think of sales. It’s important because if you don’t understand what marketing is, you’re probably doing it wrong. Let’s fix that.
Same Book, Different Page
The thing is that marketing and sales do go hand in hand. Sales couldn’t do its job without marketing, and for marketing to stay relevant sales has to succeed. Marketing’s job is to introduce your brand to a lot of people – to create brand awareness. It’s not designed to appeal to everyone, only to the people who are most likely to be interested in the product. The trick, the part that seems like magic, is a lot of research, some data analysis, and understanding your ideal customer.
As marketers we introduce you to those customers like we’re all old friends. The content we create for you is useful to them, and it’s interesting. Now that they’ve been introduced, and they feel comfortable they find more and more interesting and informative content on your site.
When Does Sales Come In?
When we pass the customers off to sales because they’ve realized they need your company – your product, your services. We didn’t talk them into something they didn’t want or need. We just found the people who were looking for you but didn’t know it yet. Now sales just has to make the product easily available and make sure the customer leaves happy.
This partnership doesn’t work if marketing tries to sell. Which is the reason the difference is so important.
We do this because we love it, so if you’d like to talk to us about outsourcing we’re here to help. Give us a call.