Artificial intelligence has rapidly descended upon us, and many of us have struggled to come up for air since it first crashed over us like a wave. It really is that powerful. And the more we learn of its capabilities (like producing content in mere seconds to the hour), the more tempting it can be to believe machines can do it all, but there’s still one critical area where it falls short – and that’s emotional intelligence (EQ).
AI is an incredible tool in a marketer’s toolbox, but the human touch still reigns supreme if you’re trying to connect with your audience.
Your Voice is Your Brand
Machine-generated content is, well, machine-generated. It doesn’t have personality, spunk, spirit. Your brand does. Your content must convey your brand values authentically, and the only way to achieve this is via a human writer.
AI is Smart, but It’s not Sentient
AI can mimic tone. It can predict what might connect with your audience based on patterns and probabilities, but it’s still a machine. It doesn’t feel joy, frustration, hope or humor. That means it can’t tap into the emotional nuance that makes storytelling truly powerful. When it comes to creating content that builds connection and trust, only humans can give life to a message that adds meaning.
EQ is Greater than IQ in Creating Content That Connects
Emotional intelligence is the ability to understand how emotions influence both ourselves and others and to be able to effectively use that intelligence to create content that resonates with our readers. It means being in tune with the situation, people’s reactions to the situation and showing empathy as appropriate for the situation. And it’s exactly what makes human-generated content so effective. For example:
- A human writer can sense when a tone feels too salesy for a serious topic.
- They know when to use humor and when to let a message just be a message.
- They can anticipate the hesitations, questions and emotions of a reader and meet them with intention.
Contact Our Team of Humans for Help with Content Marketing
AI-generated content can be awfully appealing, but it’s just words filling a page. It lacks the personality and gusto that tells stories and builds connections. If you need help creating content that truly resonates with your readers, give our team a call at The Found Gen. We can help you build a following of meaningful connections.