With so many social media platforms begging for your attention and unscrupulously gobbling up your brain cells, it can be easy to write off every platform as a time-waster. But not all social media platforms are created equal. When used properly, each platform offers different ranges of benefits for users that can utilize the system to maximize the platform’s potential.
Of all the social media platforms, LinkedIn can be one of the most beneficial channels for job hunters, businesses, brands and everyone in the professional world. It’s been around longer than Facebook, Twitter, Instagram and all these whipper-snapper platforms. Whether you’re searching for jobs, building a professional network, or building a brand, LinkedIn is an invaluable asset to anyone attempting to enter the professional realm of any industry.
Ready for some stats? LinkedIn can boast about the following:
- Over 660 millions user in 200 countries
- More than 30 million companies on its platform
- 2nd most popular B2B marketing platform after Facebook
- 52% of buyers rank LinkedIn as the most influential platform in their buying process
And here are 7 more reasons to get on LinkedIn now.
Peeps are peepin’ at your LinkedIn
By peeps, we mean hiring managers, potential clients, recruiters, that guy at the coffee shop that you handed your card to. LinkedIn is the first place most professionals will go to learn about you. LinkedIn is a living digital C.V. that paints a complete (depending on how well you maintain your profile) picture of your professional experience.
It’s all about connection
With LinkedIn, it’s not about amassing a huge amount of followers. In fact, with the standard account, you’re not allowed to connect with anyone unless you know them personally or you have a mutual connection. The idea is to create a network that you can actually interact with in a meaningful way.
Apple, Google, Disney and thousands of other employers recruit on LinkedIn. Even if you’re not actively job hunting, you could be missing out on potential opportunities by not being on LinkedIn.
Join the job search
You can search LinkedIn’s powerful job board and apply to jobs directly on LinkedIn. With almost half of the world’s companies on LinkedIn, you’ve got a pretty robust job search engine to navigate.
Build your brand
As a small business, freelancer, creative, expert in your field or even just as a professional, your brand is vital these days. It helps you stand out in your industry, makes you marketable and tells your story to a massive potential field of professionals.
If you apply for a job, reach out to a potential client or hand out your card trying to build a connection, the first thing most people do now is look you up through a search engine. If you’re on LinkedIn it’s easier to get on the first page of results because LinkedIn is a recognized and powerful network, which Google likes.
A source of information and market/industry research and news
Even if you’re not about the connections or you don’t care about recruiters and job hunting, LinkedIn is still one of the best places to follow the industry giants, connect with experts in your field and keep up industry news. On LinkedIn you’ll get more relevant news on your timeline than just about any other social media platform. It’s a wise thing to stay on top of trends, reports and data.
So, is the moral of the story that you be on LinkedIn no matter what? No, that’s not what we’re pushing for. But if you feel like you could use any of the offerings on LinkedIn to your advantage to boost your professional or personal career, why not join?
It’s certainly not required to have an account, but of all the social media platforms, LinkedIn can boast some of the most direct benefits to its users. Plus, it’s free, so it can’t hurt to at least try it out.