The Found Gen

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RealMassive

Our Off-Site Marketing Efforts Allowed this Start-Up to Focus on Impacting their Market

Austin, Texas is known for being a start-up’s paradise, which makes it the perfect home base for RealMassive, a critical disruptor in the real estate tech industry. But while everything’s bigger in Texas, RealMassive’s marketing department was disproportionate to their revenue potential.

As an emerging brand set on making its mark in an industry dominated by a competitor who owns a majority of the market share, RealMassive is intent on achieving an aggressive growth trajectory and brand recognition in their field.

But first, we had to work on their brand awareness.

So, while RealMassive was working in-house on increasing their sales, adding engineers to their team, and focusing on the product, we built-in our marketing expertise to the team in a remote capacity.

Our ultimate goal was to forge a position for RealMassive in the saturated real estate tech market, and gain brand awareness from commercial realtors and other players. Our challenge was that fundamental marketing truth: If I don’t know you, I won’t buy from you.

Through consistent social media and informative, cutting-edge blog posts, as well as content-rich eBooks with detailed infographics, we introduced them to their market, grew their client roster, and created new ways to generate revenue. Here’s how:

  • We got the attention of their specific audience.
  • We built RealMassive’s social media presence and provided customer-centric content while engaging with leads and customers.
  • We helped optimize their content for metadata, keywords, and title tags to create a lead-generating source for Real Massive’s brand.
  • We focused on building expertise, trust, and credibility through content.

Over the past few months, RealMassive has expanded their marketing department from one to a team of three, and we continue to be an off-site asset assisting in the direction of their marketing efforts.

A company like RealMassive will be a market factor for years to come, and we’re proud to have a hand in helping them gain the brand recognition they deserve.

Content is king of contemporary online marketing. If yours isn’t engaging, interesting, and useful in generating leads, just follow our favorite rule: Every piece of content posted should be helpful for existing customers and prospective clients.

If your content isn’t working as hard as you are, we can help.

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Should You or Shouldn’t You Use Facebook Ad Manager To Distribute Content?

Whether you’re a novice marketer or have been doing this for your whole career, the basic principles of promoting and growing your business remain the same – you have to create the right message for the right people at the right time. If you can’t do that, you may as well be throwing your ad dollars out the window.

So, in a world of hyper social activity, short attention spans and even more ad clutter filling our screens, how is this even possible?

Enter Facebook Ad Manager.

Facebook can make it incredibly easy to target relevant content to the right audience and give you valuable reporting data, too. But before you go all in, let us help you break a few things down:

  • Cost –Facebook Ads can be very cost-effective. You are 100% in control of your budget, and you can run an effective ad campaign for less than you what you spend on your daily cup of joe.
  • Content –the number one thing you can do to ensure success with your Facebook ads is create relevant and engaging content that stops scrollers in their tracks. Even better, it should make them want to take action (e.g., learn more, take a quiz, buy your product, etc.).
  • Promotion –For the biggest bang for your buck, you have to be smart with what you choose to promote. Otherwise, what’s the point? Boosting your most popular content will put your best assets in front of the right audience.
  • Retargeting –If someone engages with your content, the best thing you can do to reward their interaction is serve them up additional content that provides even more information on the same or similar topic. With Facebook Ad Manager, you set the parameters for retargeting and then get ready to watch the leads roll in.

Bottom line: If done right, Facebook ads can be an effective tool in your marketing arsenal. If done poorly, well, we already talked about that…

When you’re ready to take the plunge into Facebook ads, give us a call. This stuff is right in our sweet spot.

Brand Development & Design

Some companies change their brand with the weather, while others haven’t touched a thing in a century. Some are kitschy while others are institutions.

The truth of the matter is that a lot of it works, but probably not for the reasons you think.

Branding is more than a logo

Sure, the colors, fonts, and layouts matter. But beyond the aesthetics is where the real value is created.

Your brand is what people think of when they think of your company. Your branding is how you showcase who you are, what you do, and why anyone should hire you.

By the time your prospect has encountered your brand seven times, they’ve made an unconscious decision about your company. When you market your brand right, your name will stick to their emotional reasoning that determines who they’ll do business with…and who they won’t.

And then? The sale. Which is why we’re all here, isn’t it? We’re led by our brand-first mentality, so our strategic thinking and design skills always translate to your ROI.

Branding is worthless unless it’s worth something to your customers.

That’s where we come in.

We build your brand strategy from the inside out. After assembling our collection of data, market research, content strategy, and competitive analysis, we position your brand’s voice and unify the message tightly. This is where we find your brand’s personality and figure out its favorite colors.

Our brands tell a good story. They grab interest and help your business stand out from the competition, and turn your prospects into loyal customers that then run and tell all of their friends about you.

Forget what we said about the logo.

It’s true: Branding is much more than a logo.

But your brand messaging – from that logo in all its glory, to presentations, voice, video, and every last piece of collateral – must be cohesive and gorgeous. No matter your industry, your designed branding should emotionally connect with your customer, confirm your credibility, and motivate a purchase.

We’re a full-service design firm that creates compelling brand experiences to build brand loyalty and drive revenue. Design consistency our specialty. Our brand strategies are successful because they’re unified throughout:

  • the environment of your company, office, or storefront
  • website and social media content
  • sales and customer service protocols
  • print collateral and packaging

We do it all.

Brand Strategy • Visual Identity • Voice Development • Rebranding • Naming

CHECK OUT OUR WORK.

Analysis

Nothing changes if nothing changes.

Even worse, nothing changes for long if we don’t understand why it changed in the first place.

One of the most important data points we track is the conversations you have with real people. If a random person you don’t know stops you on the street and tells you they love your email newsletter, we’re doing something right (true story: it happened to a client of ours. On multiple occasions).

That being said, we still do track the traditional digital marketing metrics. We watch which pages people are entering your site from, and where they’re browsing. We see which ones are the ones that are going to your contact page (pro-tip: if a lot are coming from a specific blog, we should write more posts on that topic). We check your engagement rate based on time of day and type of post. We track the change month-over-month, quarter-over-quarter, and year-over-year. We look for seasonal swings that can inform our strategy to drive more quality traffic to you and build better relationships with human beings.

In short: the traditional digital marketing data doesn’t prove whether the strategy is working, it helps determine what we should do next.

The data that proves whether the strategy is working is your cost-per-lead and your cost-per-client. If we’re bringing those numbers down, we’re creating the right relationships for you.

Want us to take a look at your data and tell you what we see? Drop us a line.

 

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Which Types of Content Can Be Upcycled into a Lead-Generating eBook?

Content marketing isn’t all about social media and blogging. Great content can come in a variety of forms. eBooks, in fact, can be incredibly valuable for your clients. They allow you to showcase your authority on a subject in more depth than regular blog and are great for generating leads. So, eBooks should play a major role in your content marketing strategy.

The only downside to eBooks? They take a lot of work to create. But, what if you could repurpose your existing content and turn it into an eBook in less time? Well, you can.

Every content marketer is sitting on valuable content that’s already been produced and can be repurposed. Take that content, dust it off, and turn it into an impressive eBook. Here are some types of content that can easily be turned into an eBook:

Blog posts and articles

This one’s sort of obvious, but so many content marketers don’t take advantage of their old blog posts and articles. There’s a super high chance that you have a blog full of articles on similar topics. These can be packaged into a useful guide or eBook for your audience.

Surveys, research, and reports

Data can help you sell your business to potential new customers. Anything that contains data is a goldmine for an eBook. Whether it’s research on your products, customer surveys, or annual reports, you’ll want to share it with your audience.

Presentations

Presentations go hand in hand with authority and expertise, and they’re meant to communicate a subject thoroughly to an audience. Don’t let valuable communication pieces like presentations go to waste. Presentations are usually super easy to turn into eBooks because they tend to follow an informative narrative and feature engaging data.

Niche content

Some subjects may be too broad for eBooks, but niche subjects (and existing content) are perfect for eBooks. Maybe you have reports, fact sheets, graphics or more—these items make great eBooks.

Promote your new eBook  

If you’re looking for a way to reuse your original article or blog post, use it to promote your eBook! Give the original piece new life by sharing it on social media again to let your audience know you’re working on new content for them.

There are always new opportunities to make the most of your content. Need help with your content? Let’s talk about how we can tell your story!

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Five Stars: How to Generate Great Reviews and Testimonials

If you’re a hotelier trying to stand out among all the hotel options for your favorite travelers, you’re probably pretty exhausted. It’s difficult, isn’t it?

No matter how hard you work, let’s be honest: One less-than-stellar Yelp review can really pack a punch. Ouch.

Is there an easier way to achieve five-star status? Maybe. Here are some of our favorite ways to boost your brand with data, hotelier or not:

  • Get to know your guests before they arrive. Did you know that one of the prime reasons guests return to your property is because of recognition? It’s true. Why not use your data to target your top hundred guests, compiling a useful dossier on their birthdays, career developments, and even anniversaries?
  • Data does more than provide you with dates and alerts; it also tracks your guests’ behavior and actions while on property. Is the spa underused? Then give guests with a multi-night stay a complimentary spa treatment. Reward frequent bookers with a free night’s stay as your personalized thanks.
  • Assess customer ratings and recommendations, and act on the results. Where are your guests spending their money? What can they afford? What perks make a room worth the rate? Any feedback is valuable…and actionable. Capitalize on those findings and pre-emptively create effective marketing campaigns to engage customers on an individual basis.
  • Pay attention to your social media mentions. Guests rely on each other to give honest feedback about your property and customer service, so their opinions matter. Their profiles can also provide an even deeper demographic analysis for your marketing team to use to target them and like-minded prospective guests.

Remember: Data is good, but don’t give it too much power. The true measure of a hotel’s future success is the relationship between you and your guests. Combine both to give yourself a competitive advantage over others.

And while you’re at it, enlist the branding and marketing services of The Found Gen to catapult you to the next level. Yes, we can really pack a punch. But this time, it won’t hurt.